Unsubscribes

<< Manage Subscription Records Introduction

 

There are a couple ways people can unsubscribe from your emails.


Unsubscribe Snippet

The first is universally unsubscribing from all emails sent by you through ClickDimensions by clicking on the Unsubscribe Snippet that you place in your emails.

When they click on the link, a window opens in the browser with a message asking the user to confirm that they want to unsubscribe.

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If they confirm, ClickDimensions creates a global Unsubscribe record in your CRM for the recipient.

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The Bulk E-mail field on the person’s Lead or Contact record will also change to Do Not Allow.

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The next time you send any email through ClickDimensions, ClickDimensions will scan the recipients to see if their record is marked to not allow bulk emails. If this is true, ClickDimensions will exclude the recipient from the mailing, and that person will not receive the email. ClickDimensions will also exclude a recipient if their Email field is set to Do Not Allow.

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Note: If a Contact or Lead allows bulk emails but has an Inactive Unsubscribe record, the unsubscribe record will still apply and they will still be opted out of any applicable emails.

Subscription Lists

The other way is to subscribe and unsubscribe from different lists with Subscription Lists.

If you have the Standard ClickDimensions package or higher, you have access to Subscription Lists. Subscription Lists allow you to give options for different lists for users to opt-in or out of rather than universally unsubscribing from all emails. For example, you can have a Newsletter list and a Special Events list. Then when they click on the Subscription Preferences link they are taken to a page where they can check the boxes next to the lists they want to receive emails from. If they do not check a box, they are unsubscribed from that list.

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ClickDimensions will automatically create an Unsubscribe record for that person for that particular list. It associates the Unsubscribe with the Marketing List the person is a part of. And that Marketing List is associated with the Subscription List. So if you try to send to that Marketing List again, that person will not receive the email. When a box is checked that they want to receive the emails, you must follow the steps in either of these articles to connect that information: Opting in via a Workflow (can use Dynamic Marketing Lists) or Opting in with an Action (Static Marketing Lists only).

Unsubscribe in Header

There is also always an unsubscribe in the header to improve deliverability. This means that in some email clients you will see something like this:

Unsubscribe in Header Recipients may also click here to unsubscribe or block the emails.


Unsubscribe Snippet

The first is universally unsubscribing from all emails sent by you through ClickDimensions by clicking on the Unsubscribe Snippet that you place in your emails.

When they click on the link, a window opens in the browser with a message asking the user to confirm that they want to unsubscribe.

Unsubscribe Link

If they confirm, ClickDimensions creates a global Unsubscribe record in your CRM for the recipient.

The “Do not allow Bulk E-mails” field on their Lead or Contact record will also change to Do Not Allow.

DNBE

The next time you send any email through ClickDimensions, ClickDimensions will scan the recipients to see if their record is marked to not allow bulk emails. If this is true, ClickDimensions will exclude the recipient from the mailing, and that person will not receive the email. ClickDimensions will also exclude a recipient if their Do Not Allow E-mails field is set to Do Not Allow.

Note: If a Contact or Lead allows bulk emails but has an Inactive Unsubscribe record, the unsubscribe record will still apply and they will still be opted out of any applicable emails.

Subscription Lists

The other way is to subscribe and unsubscribe from different lists with Subscription Lists.

If you have the Standard ClickDimensions package or higher, you have access to Subscription Lists. Subscription Lists allow you to give options for different lists for users to opt-in or out of rather than universally unsubscribing from all emails. For example, you can have a Newsletter list and a Special Events list. Then when they click on the Subscription Preferences link they are taken to a page where they can check the boxes next to the lists they want to receive emails from. If they do not check a box, they are unsubscribed from that list.

Subscription Lists Preferences Link

ClickDimensions will automatically create an Unsubscribe record for that person for that particular list. It associates the Unsubscribe with the Marketing List the person is a part of. And that Marketing List is a part of the Subscription List. So if you try to send to that Marketing List again, that person will not receive the email. When a box is checked that they want to receive the emails, you must follow the steps in either of these articles to connect that information: Opting in via a Workflow (can use Dynamic Marketing Lists) or Opting in with an Action (Static Marketing Lists only).

Unsubscribe in Header

There is also always an unsubscribe in the header to improve deliverability. This means that in some email clients you will see something like this:

Unsubscribe in Header
Recipients may also click here to unsubscribe or block the emails.