Introduction to Nurture Programs


NOTE: As part of our efforts to consolidate all marketing automation functionality in the product to our campaign automation feature, ClickDimensions is continuing the process of sunsetting our legacy nurture functionality. As of the version 8.13.0 release, you will no longer be able to create new email programs via the nurture functionality. Your existing nurtures will still run and be supported; however, to create new automated email programs, you will now need to utilize our more robust campaign automation builder.

In a future 2018 release, we will be completely sunsetting the nurture feature and you will be required to migrate any existing nurture programs over to the campaign automation feature.

What are Nurtures and What are They Used for?

The Nurture Program is a program that can perform specific actions depending on a lead or contact’s interactions with your company. It is executed based on a customer’s response to an email, such as whether they opened it, clicked on a link, etc. For example, nurtures can be used to automatically send emails to a customer a certain number of days after they receive a welcome email. Another such use would be to notify the owner (in CRM) of the contact or lead that the customer clicked on a link in an email. The goal of nurtures is to foster (or “nurture”) possible clients or customers into forming a professional relationship with your company.

How to Set Up Nurtures

 

NOTE: ClickDimensions has become aware of a bug in Microsoft CRM that can prevent Nurture programs from being executed against a record that is added to a marketing list using CRM’s “Add Members Using Advanced Find” method. Microsoft is aware of this issue but has not provided an ETA on a fix. Meanwhile, all other methods of adding contacts or leads to marketing lists work fine to trigger the Nurture programs associated with the marketing list.