How Statistics Are Calculated for Email Sends

Using Advanced Finds to re-create the queries

Email Send records display the statistics of deliveries, bounces, opens, and clicks in two ways. They are displayed in the “Sent” view for all Email Sends and, if you open one of these records, you’ll see more detailed statistics inside as well.


Sent Email Sends

sent-email-sends

When opening the Email Send record, you can view the Statistics report that is displayed in the record (shown below), or you can close the record, refresh the view, and see the numbers in the list view format shown above.

Opened Sent Email Send with Statistics

stat-graphs

Analyzing your Email Send stats

If you would like to do some ad hoc reporting to further analyze and compare your Email Send statistics, the screenshots below show you how to re-create the queries using Advanced Finds.

NOTE: Pay close attention to the entity that is being searched on in the Look for field on the Advanced Find; it changes from query to query.

Total Messages for an Email Send
total-messages
Number of Deliveries for an Email Send
total-deliveries
Number of Opens for an Email Send
total-opens
Number of Unique Opens for an Email Send
unique-opens
Number of Soft Bounces for an Email Send
soft-bounces
Number of Hard Bounces for an Email Send
hard-bounces
Number of Clicks for an Email Send
total-clicks
Number of Unique Clicks for an Email Send
unique-clicks
Number of Spam for an Email Send
spam-content
Number of Unsubscribes for an Email Send

unsubscribes


Sent Email Sends

SentEmailSendsSentOn

When opening the Email Send record, you can view the Statistics report that is displayed in the record (shown below), or you can close the record, refresh the view, and see the numbers in the list view format shown above.

Opened Sent Email Send with Statistics

Updated Email Send Stats view

Analyzing your Email Send stats

If you would like to do some ad hoc reporting to further analyze and compare your Email Send statistics, the screenshots below show you how to re-create the queries using Advanced Find.

NOTE: Pay close attention to the entity that is being searched on in the Look for field on the Advanced find; it changes from query to query.

  1. Total Messages for an Email Send
  2. Number of Deliveries for an Email Send
  3. Number of Opens for an Email Send
  4. Number of Unique Opens for an Email Send
  5. Number of Bounces for an Email Send
  6. Number of Hard Bounces for an Email Send
  7. Number of Clicks for an Email Send
  8. Number of Unique Clicks for an Email Send
  9. Number of Spam for an Email Send
  10. Number of Unsubscribes for an Email Send


Feature Added: Original
Feature Updated: Original
ClickDimensions Version Needed: Any