Email Statistics: Conversions

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If you would like to review information about the activity to your website, including visits and form submissions, generated from a particular email send, access these statistics from the Email Statistics menu under the Conversions tab.

Open the Email Send record under the Sent view > click Email Statistics from the More Commands (…) menu.

Click the Conversions tab to view the statistics.

Here you will see statistics regarding:

Emails Delivered: This number is calculated by counting the Email Event records of type=Deliver for the Email Send.

Unique Clickers: This number is calculated by the Sent Emails where clicks > 0

Unique Opens: This number is calculated by the Sent Emails where opens > 0

Recipient Web Activity: These statistics will show the percentages and numbers of unique recipients who engaged with your website from this particular Email Send.  This is the number and percentage of recipients who have at least one visit record associated to the Email Send (unique visits) and the number and percentage of recipients who have at least one Posted Form record associated to the Email Send (unique Posted Forms).

Overall Web Activity: These statistics will show the total number of posted forms and website visits generated from this particular email send. This is the count of all visit records associated to the Email Send and the count of all posted form records associated to the Email Send.

NOTE: Lookup fields are included on the related Visit records and Posted Form records that associate these records to the Email Send they are related to. Posted Forms will link to the Email Send record if the originating form was linked directly from the Email Send or the Form was embedded into another page as a widget. The Posted Form will not link to the Email Send record if the originating form was embedded onto another page as an iFrame.


Feature Added: 8.2.0
Feature Updated: 8.2.0
ClickDimensions Version Need: 8.2.0
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