Dedicated IP Addresses

Some large-volume customers may wish to purchase a dedicated IP address for their ClickDimensions email. A dedicated IP address is available at an additional monthly charge. Here are some things to know when considering a dedicated IP address:

  1. A dedicated IP address does not change the speed of email processing.
  2. A dedicated IP address starts off with an unknown sender reputation, and you must “warm” the IP address by gradually building the volume of email through consistent Email Sends over the first 4-6 weeks, until the full regular volume of email is attained. (For example, if you expect to send 1 million emails per month, start by sending 10,000 on day 1, and increasing the volume every day by 30-50% until full volume is reached.)
  3. Sender reputation, and therefore deliverability, with a dedicated IP address is entirely your responsibility. While our deliverability team can offer guidance on establishing and maintaining your IP address’s sender reputation, you will not benefit from the established quality of ClickDimensions’ shared pool of IP addresses.
  4. You will benefit from the service protection that is built into our platform.
  5. Typically, those customers interested in a dedicated IP address expect to send very high volumes of email. As a result, they will be generating high volumes of email tracking data in CRM, such as records of sent emails to each recipient, unsubscribes, and email events like bounces, clicks, etc. It is important that your CRM be ready to handle the increase in data. See this article for steps that your CRM partner or administrator should have in place before sending your first bulk email: Considerations for CRM and SQL Server Performance.
  6. When your dedicated IP address is provisioned, remember to include it in your SPF record. An SPF record is a DNS entry with your DNS host, and tells ISPs that the IP address is authorized to send email on behalf of your domain. You can read more about standard SPF records here, but note that this article refers to SPF records for our shared pool of IP addresses, and your SPF record will differ since you will have your own IP address.
About Matt

Senior Director, Pre-Sales Consulting at ClickDimensions
Microsoft Dynamics CRM MVP
Author, The Microsoft Dynamics CRM 2011 Administration Bible