Correlating Traffic From IP Addresses

Because of the way web tracking data is modeled in the ClickDimensions solution, it is very easy to see all web traffic coming from a specific IP address. Since companies and organizations often have all their internet traffic coming from a single IP address, this allows you to really see collectively when multiple individuals from an organization are interested in your products and services.

Here’s how it works. Every time someone visits our site we identify the IP address from which they are visiting and we create a record called an IP Organization record. We then link all future visitors, visits, page views and form submissions made from that IP address to the IP Organization record. This allows you to see the combined interested of all visitors from the organization. Because everything is scored, you have an easy way to determine organizations that may be worth prospecting.


Below is an example of an IP Organization record our system created when somebody visited our site.

IP org v8_3

If we click on the Anonymous Visitors tab we can see that this traffic was generated by 2 unique individuals (technically, 3 unique cookies most likely in 3 unique browsers) visiting from the AT&T U-verse IP address.

anonymous-visitor-navigation

 anonymous visitors v8_3

Drilling further down into Visits we can see that there have been 3 unique visits, and you can see the overall company interest.

visit-navigation

visits v8_3


Below is an example of an IP Organization record our system created when Amazon Technologies has visited our site.

IP Organization

If we click on the Anonymous Visitors tab we can see that this traffic was generated by 2 unique individuals (technically, 2 unique cookies most likely in 2 unique browsers) visiting from Amazon Technologies.

 IP Org Anonymous Visitors

Drilling further down into Visits we can see that there have been 2 unique visits, and you can see the overall company interest.

IP Organization Visits


Feature Added: Original
Feature Updated: Original
ClickDimensions Version Needed: Any