Email Statistics: Click Heat Maps

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The Click Heat Map is a visual report for a Sent Email Send that shows which links on the email template were clicked, as well as the percentage of total clicks that each link represents.


To find the Click Heat Map, go to CRM Marketing > Email Marketing > Email Sends, then change the view to Sent and open the Email Send for which you want to see the click heat map.

The Click Heat Map can be accessed by clicking Email Statistics from the top ribbon.

email-send-email-statistics-button

A new tab will open in your browser with several tabs, click the tab that says Click Heat Map.  Your Click Heat Map will appear.


To find the Click Heat Map, go to CRM Marketing > Email Marketing > Email Sends, then change the view to Sent and open the Email Send for which you want to see the click heat map.

The Click Heat Map can be accessed by clicking on the Email Statistics button in the ribbon above an Email Send record, or by clicking the Click Heat Map button.

A new tab will open in your browser with several tabs, click the tab that says Click Heat Map.  Your Click Heat Map will appear.

tomato-gardens-heat-map-example

The Click Heat Map shows your email template with bars above clicked links showing what percentage of total clicks came from that link. Each bar shows the percentage numerically and visually. If multiple links on your email template redirect to the same location, they will be treated as the same link and display the same click percentage.

NOTE: If you performed a split test, the Click Heat Map window will display Heat Maps for both Version A and Version B of your email, with Version B displaying below Version A.

In cases where the click percentage bar overlaps multiple links that are near each other and you are unsure which link the bar is associated with, you can minimize the bar by clicking the circle at the top right corner. This will convert the bar into a green circle that sits on top of the link to which it is related. Clicking on the circle will convert it back into the bar.


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Feature Added: November 2012
Feature Updated: 8.5.0
ClickDimensions Version Need: 5.0
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