Terminology Check The term Lead Scoring in the marketing automation space can be a bit confusing for CRM users. This is because CRM systems like Microsoft Dynamics CRM have records for individuals named Leads and Contacts. For the purposes of this post, we’ll just talk about scoring and it will refer to any individual. That [...]
Where to Find Score Information
March 2, 2012 By
ClickDimensions scores your leads, contacts, and anonymous visitors. The scoring is based on several different actions including submitting a Form (or receiving an error when submitting a form), visiting your website, each page visited, CRM opportunity created or lost, and clicks on email links. These are given a default value when you first deploy ClickDimensions. [...]
