What is Email Marketing Used for? Email marketing is a way to send emails to your customers or clients in order to maintain or foster interest in your product or service. Examples of email marketing include newsletters, special offer messages, and instructional or automated emails. With ClickDimensions, you can track information about how your customers [...]
Email Send: Split (A/B) Testing
February 24, 2012 By
What is Split Testing? With Split Testing you can test two versions of your email with varying subject lines, content (i.e. template) and/or ‘from’ address. The two versions are referred to as the Version A and the Version B. You will determine what percentage of your recipients should receive the A and B versions until a winning [...]
Split Testing Statistics
February 23, 2012 By
A Split Test generates additional statistics over a traditional ClickDimensions email–both while it is in the testing process and after a winner has been chosen and distributed. Email Send Record of a Split Test Email If you open an Email Send which has run (or is running) a Split Test and view its Statistics, you [...]
