Introduction to Email Marketing

What is Email Marketing Used for? Email marketing is a way to send emails to your customers or clients in order to maintain or foster interest in your product or service. Examples of email marketing include newsletters, special offer messages, and instructional or automated emails. With ClickDimensions, you can track information about how your customers […]

Email Send: Split (A/B) Testing

What is Split Testing? With Split Testing you can test two versions of your email with varying subject lines, content (i.e. template) and/or ‘from’ address.  The two versions are referred to as the Version A and the Version B.  You will determine what percentage of your recipients should receive the A and B versions until a winning […]

Email Send Statistics: Split Test Results

Like a standard Email Send, Email Sends undergoing a Split Test generate Email Event and Sent Email records to record the Email Send’s performance and also populate the Email Statistic graphs within the Email Send record. However, these Email Sends will additionally generate Split Test-specific statistics that help differentiate which Sent Emails were sent out […]