Introduction to Email Marketing

What is Email Marketing Used for? Email marketing is a way to send emails to your customers or clients in order to maintain or foster interest in your product or service. Examples of email marketing include newsletters, special offer messages, and instructional or automated emails. With ClickDimensions, you can track information about how your customers [...]

Email Send Statistics Graphs

After you’ve created an Email Send record and sent your email, you’ll start getting your statistics in. There are many places in CRM to see these statistics. First are the Statistic Graphs automatically created in the Email Send record. To get to these graphs go to Marketing > Email Marketing > Email Sends and change the [...]

Excluded Emails

Excluded Emails are recipients you’ve added to an Email Send that ClickDimensions cannot send to. This means that we do not even try to send to these people. These do not count against your total email allowance. The list is generated after you click Send. There are several reasons why emails would be excluded: Blocked: [...]

Social Sharing Statistics

After sending your email, you’ll want to see who shared your email on social platforms and how many shares happened over all for Facebook, Twitter, LinkedIn, and Google+. Please refer to this article for instructions on how to insert social sharing links into your email. When the recipient clicks on the a social link inserted [...]

Email Send Sent Email Statistics

After you’ve sent your email, you be able to see statistics and events. Every time you send an email via an Email Send record, ClickDimensions creates a Sent Email record for each recipient who was sent an email. In these Sent Email records, you are able to see how many times the recipient opened an [...]

Email Send Email Events

Every time a recipient opens an email or clicks a link, an email bounces, or a recipient unsubscribes, ClickDimensions creates an Email Event record in CRM. ClickDimensions uses Email Event records to generate the graphs in the Statistics section of the Email Send and to populate the ClickDimensions Email Clicks report. You can export the [...]

Email Send Click Report

ClickDimensions provides a report for both CRM 2011 and CRM 4 users. This report is called ClickDimensions Email Clicks. If you are running CRM 2011, the report comes automatically installed when you deploy the ClickDimensions solution. If you are running CRM 4, you will need to install the reports. When the reports are installed, you [...]

Click Heat Maps

The click heat map is a visual report for an Email Send that shows which links on the email template were clicked, as well as the percentage of total clicks that each link represents. To find the click heat map, go to Marketing > Email Marketing > Email Sends, then change the view to Sent [...]

How Statistics Are Calculated for Email Sends

Using Advanced Finds to re-create the queries Email Send records display the statistics of deliveries, bounces, opens, and clicks in two ways: first, they are displayed on a Statistics report that is embedded in an iframe on the Email Send record; second, they are displayed in the “Sent” view for Email Sends. As noted in the illustration [...]

Unsubscribes

There are a couple ways people can unsubscribe from your emails. Unsubscribe Snippet The first is universally unsubscribing from all emails sent by you through ClickDimensions by clicking on the Unsubscribe Snippet that you place in your emails. When they click on the link, a window opens in the browser with a message asking the user [...]